Trims Unlimited is now a Google Approved Vendor!

Google’s “Small Business” Initiative At the close of 2015, Trims received an unsolicited email from Google that made the office feel like it had won the lottery. Google had begun a new initiative aimed at “small businesses,” and they were inviting a select group of service providers to join the ranks of approved Google vendors. Their purpose: to refresh and augment the company’s current stable of suppliers with suitable, qualified small businesses. How Trims became a prospect is anyone’s guess. However, not caring about the “why,” we instantly filled out the required paperwork and sent it off without delay. Then we waited for a reply. The better part of a year passed without a response. This wasn’t college—so no fat or skinny envelopes were mailed; however, a welcome letter arrived via email. It stated that Trims name had been added to their list. INCREDIBLE! The waiting game began, and it wasn’t until late last fall that we finally received a request from Google’s procurement office and marketing department. Apparently, a college recruiting event was in the offing and collegiate swag and branded gifts were needed. Budget was tight; however, all the items had to appeal to the savvy college student. A collaboration began and a list of suggestions was assembled. Vendor Items that were Under Consideration Grid-It Organizers (http://www.cocooninnovations.com) Fidget Spinners http://www.cnn.com/2017/05/17/health/fidget-spinner-fad-partner/index.html Lap Top Decals Imprint pins of varying sizes and qualities able to be customized to meet the individualized needs of each event. Stamped on brass or stainless steel, Pantone matched using a four-color process with a butterfly clutch backing. All the pins presented for consideration were able to...

Google’s “Small Business” Initiative At the close of 2015, Trims received an unsolicited email from Google that made the office feel like it had won the lottery. Google had begun a new initiative aimed at “small businesses,” and they were inviting a select group of service providers to join the ranks of approved Google vendors. […]

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Do Expiring Budgets Lead to Wasteful Year-End Spending?

Not Necessarily. So many companies end the year with spend left in budgets that are set expire. More often than not, departments scramble to find ways to reach a zero balance before the stroke of midnight on 12/31. Unfortunately, the mad dash often results in purchases made without much forethought.  Why not ask yourself, is all this angst really necessary? Well, in part it is because budgets have an expiration date. However, regardless of time constraints, the selection process should remain just that—selective. At the end of the day, why waste the opportunity to use the resource to everyone’s benefit? And why spend the revenue indiscriminately? The number one bit of advice we can offer is that you NOT let seasonal items dominate the selection process. This renders the leftovers virtually useless—and undoubtedly there will be leftovers! Our suggestion: why not stock up? Or replenish branded merchandise that sustains you throughout the year? AND if some of your wares need rethinking or tweaking, use the windfall to do it. So in an effort to help our clients and readers not only protect future budgets but further  branding, we’d like to share some of the “best practices” employed by our most savvy clients and Silicon Valley’s most well-respected and recognized companies: One client restocks its Executive Briefing Center with branded merchandise that never gets stale Another reorders, augments or redesigns its branded gift wrap, ribbon, enclosures, tissue, hang tags and gift bags. A 3rd fills in its inventory of branded table cloths, hot and cold cups, napkins, stirrers, coasters and menu covers One more re-outfits its salesforce with fresh uniforms,...

So many companies end the year with spend left in budgets that are set expire. More often than not, departments scramble to find ways to reach a zero balance before the stroke of midnight on 12/31. Unfortunately, the mad dash often results in purchases made without much forethought. Why not ask yourself, is all this angst really necessary?

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7 Creative Ways to Celebrate the Holidays with your Employees

Small companies may not be able to afford the lavish holiday parties that their larger counterparts often throw; however, they both share a common denominator when it comes to finding meaningful ways to celebrate with employees. In our opinion, the most successful events take a similar approach: the creation of an environment for team building and bonding outside of the office. Here are 7 Creative ways to celebrate the holidays with your employees, so let your imagination run wild: Plan a company-wide activity:  No matter the weather, an afternoon of bowling, pizza, libations, wacky prizes and an old fashioned tournament with teams fielded from the entire corporate ladder is an easy winner. Work in a state with great weather? Try an outdoor activity. Either way, all involved get a chance to relax, play and bond in a neutral setting outside the office. Volunteer together. This will take some leg work to get organized in advance, but we think pulling a department or a company together to perform “community service” is an invaluable experience. If you can identify a group, institution, school or community project that has relevance—either geographical, professional or philosophical, all the better. Then set aside the time for employees to participate if not all at once, in groups. Wrap things up with company-wide event at the conclusion of the program. One of our favorite ideas is a “Charity Bike Build.” Still wracking your brain?  Check out GiveGab for community events. Show off your ugliest holiday sweater. This theme didn’t originate with us but seems to find its way on to several respectable holiday party lists. Throw in...

Small companies may not be able to afford the lavish holiday parties that their larger counterparts often throw; however, they both share a common denominator when it comes to finding meaningful ways to celebrate with employees. In our opinion, the most successful events take a similar approach: the creation of an environment for team building and bonding outside of the office. Any of the 7 suggestions below are tweakable and scalable, so let your imagination run wild:

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7 Tips for Giving the BEST Corporate Holiday Gifts, EVER

We have been playing Santa Claus for a host of international corporations for over 30 years. In that time, the gifts we have devised or orchestrated for our clients have been about as diverse as anyone could imagine. Given our respected track record in the “corporate gift giving” industry, we thought we’d share our 7 simple suggestions to make sure your corporate holiday gift giving hits its mark: 1. Keep it simple Try not to get carried away, too clever or too elaborate. Presentation and thoughtful selection will always win the day. 2. Know your audience How well do you know your recipients? Is there a hierarchy that needs to be acknowledged and respected? If so, then tier your gifts or give one thing that recognizes an entire office or department 3. Make it useful Tchotchkes are just that—cheap, meaningless throwaways. Why bother? Not to mention you run the risk of offending someone with your bad taste and thoughtlessness. Something handy and cleverly packaged for under $10 will be more appreciated and effective. 4. Personalize it …But don’t make it personal. We prefer items that are unisex. One possibility are personalized note pad sets. They are thoughtful, cost effective, long lasting and can be packaged beautifully. 5. On Using Gift Cards Our feeling is that unless you are using gift cards as a gratuity, they should be avoided. Overall they’re mindless gifts that show little or no effort. That said, if you’re going to give them out, use your imagination and put them in or with something—a wallet, a money clip, a change purse, a restaurant guide or a...

We have been playing Santa Claus for a host of international corporations for over 30 years. In that time, the gifts we have devised or orchestrated for our clients have been about as diverse as anyone could imagine. Given our respected track record in the “corporate gift giving” industry, we thought we’d share our 7 simple suggestions to make sure your corporate holiday gifts hit their mark:

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Welcome Kits & HR Tips for New Employees

What is the motivation for creating a Welcome Kit? The idea behind a gift like the one pictured above is simple: create a tangible symbol that not only represents the qualities of the company itself, but sets the tone for a successful partnership going forward. In the case of Ogilvy Mather’s box, the quality of the presentation, its organization and careful selection of objects sends a nuanced, detailed message about the company culture, its processes, its expectations and its overall philosophy. While there is great value in taking a new hire aside to say “Welcome,” the addition of a concrete marker can create a lasting, positive impression. So whether your company has a shoe string budget or one where the sky is the limit, the principle of the new hire kit is the same: keep it simple, make it relevant and execute it perfectly. Below are a few suggestions gleaned from 30 years of creating programs and products that bond individuals to a brand: It’s all about the “Blue Box.” The lion’s share of Tiffany’s sales take place at a price point below $100. However, the company’s little blue box is its real hero. Tiffany has been so successful with its branding that it almost doesn’t matter what’s inside. The takeaway: packaging and presentation is key. Contents should be artfully assembled with products that have been flawlessly decorated and presented. Gifts that are branded and personalized show planning and are always appreciated, no matter how small. Products that are useful and remain at the office work best. Printed collateral with facts, maps, tips and important company contact information is...

The idea behind a gift like the one pictured above is simple: create a tangible symbol that not only represents the qualities of the company itself, but sets the tone for a successful partnership going forward. In the case of Ogilvy Mather’s box, the quality of the presentation, its organization and careful selection of objects sends a nuanced, detailed message about the company culture, its processes, its expectations and its overall philosophy. While there is great value in taking a new hire aside to say “Welcome,” the addition of a concrete marker can create a lasting, positive impression.

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