Steuben Reimagined

A LEGACY CONTINUED Trims Unlimited is pleased to announce that it has joined forces with many of the independent artisans that produced some of STEUBEN GLASS’ most iconic pieces. In addition, we are proud to offer special commissions: one-of-a-kind pieces designed to meet your company’s specific style and needs. Unmatched in quality and craftsmanship, our reimagined “classic” awards are destined for the offices of corporate leaders, influencers of note and heads of state.   Contact...

A LEGACY CONTINUED Trims Unlimited is pleased to announce that it has joined forces with many of the independent artisans that produced some of STEUBEN GLASS’ most iconic pieces. In addition, we are proud to offer special commissions: one-of-a-kind pieces designed to meet your company’s specific style and needs. Unmatched in quality and craftsmanship, our […]

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Event Swag: What’s the Point

Can you list five synonyms for swag? No? Well, I’m happy to do it for you swag /swag/  Noun : loot, booty, spoil, prey and plunder Shouldn’t the substance of a meeting be the main swag? Generally attendees pay hundreds of dollars to attend a conference with the goal of learning about new products, partners and best practices. So why hand out random “stuff” just because it has your name on it? Unless you are at a winter meeting in Seattle, why give umbrellas? And if your conference isn’t taking place at the beach or around a pool, why give flip flops and Frisbees? So rather than offer a specific list of “swag” suggestions like those in the blog post that became the catalyst for mine, I would encourage readers to be more strategic in their choices by making sure that Every item selected should be relevant and in some way enhance an attendees’ overall experience (of the conference, the host company and its partners) Products should have a direct tie in to event messaging and/or a larger marketing campaign Decoration and packaging should be expertly executed and reflect a thoughtful, thorough marketing process Delivery should be well timed to coincide with event activities (key notes, after hour gatherings, partner showcases, survey participation) Have a marketing dilemma or question? Feel free to call me or speak with any member of our experienced marketing...

Can you list five synonyms for swag? No? Well, I’m happy to do it for you.

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eSignature Solution – Not Just for the Big Guys

When I was first introduced to DocuSign and the concept of eSignature, I was genuinely intrigued. Almost immediately I began to think about how Trims might use this new service to its advantage. Ultimately, I decided that while DocuSign offered a big leap forward in our desire to achieve a paperless office, it really didn’t make sense for a “small business” like Trims. We don’t have many documents that require legal signatures nor do we process reams and reams of secure paper the way lawyers, real estate agents, and lenders do.   However, when DocuSign became a client and asked me to give their service a try, I was skeptical but hard pressed to say “no.” So with the stroke or two at the key board, Trims signed on and became a DocuSign customer. You know how they say, “Hindsight is 20/20”?  We are now almost a year into our subscription, and I could not have been more wrong about the service’s relevance. We use it every time a credit card, phone order is placed. We use it with estimates and pro-forma invoices. We’ve even started using it with purchase orders that have so many moving parts, a signed acknowledgement makes sense for everyone involved. All of our DocuSign paperwork is conveniently stored in its entirety on our server, and the fact that documents are legally signed, adds an official stamp to each and every transaction. Though my evidence is anecdotal, I do believe customers and vendors, alike, take their order commitments more seriously when they are asked to sign on the dotted line.  As for me, because I...

When I was first introduced to DocuSign and the concept of e-signatures, I was genuinely intrigued. Almost immediately I began to think about how Trims might use this new service to its advantage.

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Success Story: Culturally Sensitive Business Gifts

The Challenge: Quinn Emanuel Trial Lawyers, the top “Intellectual Property” firm in the US and the world’s leading “Business Litigation Firm,”* recently came to Trims seeking our expertise on culturally sensitive business gifts.  They were in need of a “quintessentially American” product to be used as a leave behind and/or follow-up gift upon the conclusion of each overseas meeting. * American Lawyer 2010 The Solution: Trims suggested they make Apple®, the nation’s most Iconic home grown brand, their signature gift. To each branded Apple® Touch, Nano or Shuffle, Trims downloads a specially selected playlist and includes a custom branded CD in matching sleeve.  All gifts are specifically gift wrapped in custom packaging to suit the cultural tastes of the host country—most recently red boxes and gold ribbon for gifts delivered to China. Is your company looking to expand business relationships abroad in 2011, but unsure of proper business gift giving etiquette or international protocol? Trims is here to help via email: info@trimsunlimited.com or by phone:...

The Challenge: Quinn Emanuel Trial Lawyers, the top “Intellectual Property” firm in the US and the world’s leading “Business Litigation Firm,”* recently came to Trims seeking our expertise on culturally sensitive business gifts.  They were in need of a “quintessentially American” product to be used as a leave behind and/or follow-up gift upon the conclusion of each overseas meeting. […]

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