Trims Creates A Virtual Specialty Store For Stanford

The Challenge:

To create a virtual store with a limited but compelling selection of branded merchandise able to satisfy the global student body of Stanford's Online Education Program for Gifted Youth (EPGY).

The Solution:

A turnkey solution without financial responsibility
The store is open during peak seasons, only (Fall Registration, Christmas, Admissions Notification and Summer School Registration). This seasonal/event driven strategy eliminated the need for inventory and avoided the financial risk associated with unsold merchandise.

A store with like minded, socially conscious brands:
PATAGONIA was one of several manufacturers selected. They had an innovative brand with a "conscience" and an ethical world view in step with Stanford's.

A failsafe business model that not only offered Stanford financial freedom but the ability to change-up the store's merchandise whenever it was warranted.

The Result:

A dream solution* with:

• Complete product flexibility
• No Unwanted Inventory
• No Overhead Costs
• No Risk
• No Real Estate
• No Muss
• No Fuss

*The resounding success of the program enabled Trims to donate 10% of each sale to EPGY's Scholarship Fund.