The Future in Social Media Measurement

Future of Social Media Measurements

In a recent interview done by Event Marketer, Oracle’s Content Marketing Director Paul Way shares his predictions on what’s next in social media measurement.

How to Attract Millennials to Branded Events

What Millennials Want to See (and Take Home) From Branded Events - Illustration Carlos Monteiro

With traditional marketing not being as effective as it used to be, companies are now embracing experiential marketing as a way to connect with their customers. According to Forbes, there are 80 million millennials in America alone with $200 billion in annual buying power. It’s no surprise that targeting millennials is becoming an essential marketing strategy for many companies.