How to Attract Millennials to Branded Events

What Millennials Want to See (and Take Home) From Branded Events - Illustration Carlos Monteiro

With traditional marketing not being as effective as it used to be, companies are now embracing experiential marketing as a way to connect with their customers. According to Forbes, there are 80 million millennials in America alone with $200 billion in annual buying power. It’s no surprise that targeting millennials is becoming an essential marketing strategy for many companies.