With traditional marketing not being as effective as it used to be, companies are now embracing experiential marketing as a way to connect with their customers. According to Forbes, there are 80 million millennials in America alone with $200 billion in annual buying power. It’s no surprise that targeting millennials is becoming an essential marketing strategy for many companies.
WOW Conference Attendees!
Hosting a conference takes a lot of planning and logistics and branding often gets left until the last minute. Whether your company is hosting a conference or trade show, consistent branding gives the impression of a well-constructed and organized event (regardless of what’s going on behind the scenes). Having a cohesive event branding offers companies a chance to massively amplify awareness. It’s not just a logo and tagline; it needs to convey professionalism, integrity and value to your stakeholders. This post is designed to provide ideas to future hosts on branded trade show / conference essentials that help make your next conference one to remember.