The Future in Social Media Measurement

Future of Social Media Measurements

In a recent interview done by Event Marketer, Oracle’s Content Marketing Director Paul Way shares his predictions on what’s next in social media measurement.

Yammer Away – Business Solutions for our Social World

Why is Microsoft spending 1.2 billion dollars on Yammer to ramp up its social media capabilities? The answer: So businesses can collaborate securely across “departments, geographies, content & business applications.” What does this mean? The thing that caught our eye is that it would virtually eliminate intra-office email and would keep our small team up-to-speed […]