ABOUT US
Strategic Brand Engagement, Delivered with Precision
For more than four decades, Trims Unlimited has partnered with corporate leaders to transform branded initiatives into purposeful business tools. We design and execute concierge-style engagement strategies that strengthen relationships, build loyalty, and drive measurable performance with key customers and partners.
Our work goes beyond merchandise. We help organizations use branded experiences strategically, elevating brand perception while advancing broader business objectives.
Custom Solutions for a Complex World
Our white glove service manages every aspect of a client’s request, from product development through execution and delivery. We select the best suppliers from a proven network and supervise every detail through completion.
While no two clients use Trims in exactly the same way, each benefits from relying on experienced professionals to deliver with precision — creating customer interactions that build brand equity and generate meaningful results.
Our Approach
At Trims, brand engagement is never transactional. It is strategic.
We begin by understanding each client’s objectives, audience dynamics, and performance goals. From there, we develop tailored engagement strategies designed to deepen relationships and drive measurable outcomes.
Our team oversees every stage of the process — from concept development and supplier coordination to execution and fulfillment — ensuring seamless delivery and uncompromising attention to detail.
The result is not simply a product, but a purposeful experience aligned with long-term business growth.
Recognition
As a nationally recognized, woman-owned business, Trims has earned honors for sustained growth and innovation, including recognition as an Inc. 5000 company.
Susan Roth
President and CEO
Leadership & Legacy
Founded in 1985, Trims evolved from a New York-based personal shopping service into a nationally recognized brand engagement firm serving some of the world’s most respected corporations.
Under the leadership of President & CEO Susan Roth, the company pioneered experiential marketing approaches that attracted Fortune 500 clients including IBM and Oracle. Over the decades, Trims has collaborated with marketing leaders across industries to develop strategic incentive programs that strengthen customer relationships and elevate brand impact.
Today, Trims continues to build on that foundation — combining deep industry experience with a forward-looking approach to growth and expansion.
"The importance of aligning esteemed corporate brands with their marketplace counterparts cannot be overstated. Trims’ exclusive product partnerships, curated over 4 decades, have formed the cornerstone of its success."
- SUSAN ROTH
Built for Growth
As Trims expands into new markets, including Dallas, our mission remains consistent: to deliver elevated brand engagement solutions with professionalism, discretion, and measurable impact.
We are building a firm designed for longevity — where trusted leadership, strong partnerships, and disciplined execution define every engagement.
Client Partners
